Volkswagen is to drop ‘Das Auto’ from advertising campaigns.
It will no longer appear underneath the Volkswagen logo, with the word ‘Volkswagen’ appearing instead, according to Reuters
“Wherever our logo appears in future, it will be backed by the new brand slogan ‘Volkswagen’. The slogan will be rolled out in stages across the world,” a spokesman said.
Volkswagen has used the slogan since 2007.
New VW boss Matthias Müller is understood to want its advertising to reflect a more humble Volkswagen in the wake of the emissions scandal. It is facing millions of dollars in possible fines and costs as it fixes up to 11 million cars fitted with software designed to cheat emissions tests.
> Volkswagen issues timetable of emission software fixes for UK owners and dealers
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
Iceage - 04/01/2016 14:09
How German! He hopes by demonstrating humbleness will prevent custodial sentences...... Barclays Tesco VW = Corporate fraud. The people running these businesses should be locked up for 10+ years. It is the only way to end this behavior.