DS Automobiles is displaying its latest models at the Westfield Shopping Centre.
Positioned at the entrance to The Village - Westfield’s luxury shopping hub which has more than 30 premium and luxury global brands - the DS Automobiles display is designed to align the brand with the likes of Louis Vuitton, Gucci and Burberry.
Models on display include the new DS 5, the flagship of the brand, and the latest DS 3 Dark Light Limited Edition.
Mark Blundell, UK marketing director of the DS brand said: “Westfield is one of the world’s premier shopping destinations, making it the perfect backdrop for DS. Visitors to Westfield London will have an exclusive opportunity to explore the world of DS Automobiles in a relaxing environment, surrounded by the very best in premium retailing.”
DS Automobiles will be on display at Westfield London, Shepherd’s Bush for the next six months. Agency staff will gather data from interested shoppers and will be passed to retailers based on postcode matching.
Westfield anticipates that an estimated 12 million visitors will pass through the shopping centre during the period.
Timelapse video of the DS store at Westfield Shopping Centre
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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