Lotus says the launch of a volume car – a lightweight rival to the Porsche Macan - will help see it return to profit.
Designed at Lotus’ headquarters in Norfolk, the new model will begin production in China at the end of 2019, if the company’s manufacturing licence is approved.
Chief executive Jean-Marc Gales told the Eastern Daily Press producing a lightweight SUV would bring new customers to the brand and provide more income to invest back into the sports car business.
“The idea behind SUV was born because there is no lightweight SUV right now,” he said. “All the SUVs are big boxes, heavy cars. As a manufacturer you cannot ignore the trend towards SUVs; about 20pc of the world market is an SUV market.
“We want to launch a car that is in the Porsche Macan segment, but lighter and faster – a real Lotus in that segment.
“We have signed the agreement with our Chinese partner, but what we are now doing is developing a running prototype in the next 12 months which is necessary in order for us to get a manufacturing licence.
“Our partners and ourselves are confident that we will get that licence and we are currently choosing between four clay models which we will then develop two full-scale models and the choice of the final design for this car will be made by the end of July and then we will build a prototype which will be ready by February 2016.”
“We plan to build between 10,000 and 20,000 of these SUVs. It’s a big jump from the current number of cars because this year we want to achieve 3,000 Lotus sports cars. And at the end of 2019/early 2020 depending when we get the licence we will get the jump from over 10,000 to maybe 20,000 cars.”
He said the business was on track to record its first monthly profit in its history this November. He expects the company to be cash-flow positive by the end of this year.
But the financial turnaround will only be complete if he meets his target of putting the business back into a yearly profit by the end of March 2017, he told the newspaper.
Lotus has already cut its losses from £167.8 million to £71.1m to the end of March 2014.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
Nigel - 04/06/2015 13:09
In production at the end of 2019 (which is probably an optimistic date). I seriously doubt Lotus will still be in existence then!