As BYD establishes its automotive brand, its strategic sponsorship of the Euro 2024 tournament is proving to be a game-changer, driving significant interest and potentially setting the stage for accelerated growth in the European market.

Online marketplace Auto Trader reports that the Chinese electric vehicle (EV) manufacturer has seen a significant uptick in interest following its sponsorship of the European football event with a surge in engagement from potential car buyers over the tournament's opening weekend.

From Friday to Sunday, Auto Trader's platform recorded 26,000 views of BYD models, marking a 69% increase compared to the previous week.

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Spotlight on the customer

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