As BYD establishes its automotive brand, its strategic sponsorship of the Euro 2024 tournament is proving to be a game-changer, driving significant interest and potentially setting the stage for accelerated growth in the European market.

Online marketplace Auto Trader reports that the Chinese electric vehicle (EV) manufacturer has seen a significant uptick in interest following its sponsorship of the European football event with a surge in engagement from potential car buyers over the tournament's opening weekend.

From Friday to Sunday, Auto Trader's platform recorded 26,000 views of BYD models, marking a 69% increase compared to the previous week.

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AM Dealer Recommended 2025

In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.

Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme. 

We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.

Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.

Find out who they are and learn from them how they can problem solve in your business.

Plus perspectives on success: how having the right partnerships goes a long way to ensuring good outcomes for any dealership.

 

 

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