Advertisement feature from Autoglym

Autoglym LifeShine has been at the forefront of the vehicle protection system market since it was launched in 2004. Created by the UK’s largest car care provider, Autoglym, LifeShine offers the reassurance of a trusted household name, paired with unparalleled technology and innovation.

The vehicle protection system is renowned for preserving both exterior and interior car surfaces. Originally developed to address the demand for long-term vehicle care, LifeShine quickly became popular as a premium service offered by car dealerships, providing more comprehensive protection than standard waxes and polishes. Autoglym’s established reputation, combined with LifeShine's all-encompassing approach, positioned it as a top choice in automotive care, especially for new car buyers looking to protect their purchases from day one.

In its early years, LifeShine grew rapidly, leveraging partnerships with dealerships to make its protection system a staple in the UK. Autoglym began enhancing LifeShine’s formula to incorporate advances in automotive protection technology. These improvements provided superior resistance to environmental pollutants like UV rays, bird droppings, and acid rain, while also extending the product’s longevity. The updated formulations offered paint treatments that bonded molecularly to surfaces, glass coatings that repelled water and dirt, and interior treatments that resisted stains without compromising fabric quality.

Autoglym’s R&D team based in Letchworth has continued to innovate with the creation of surface protection products that remain at the cutting edge in terms of performance and ease of application. LifeShine was the first system in the segment to feature a water-based non-aerosol interior protectant product, placing a keen focus on the safety of those applying the protection system.

In 2023, Autoglym launched an all-new iteration of LifeShine incorporating CeraFuse™ Technology, which combines Polysilazane technology with reactive silicone polymers that bond to the paintwork, creating an ultra-durable ceramic barrier for a lifetime of flawless shine, colour enhancement and superior protection.

Product performance is only part of the picture. A standout benefit for LifeShine partners is the comprehensive support from the Autoglym team. This comes in the form of digital marketing and point of sale assets, sales training, and technical application training. This complete solution helps partners to sell and apply with confidence, not to mention a lifetime guarantee backed by Autoglym to fall back on, that covers customers for bird lime on exterior surfaces and dye transfer on interior upholstery.

Looking forward, Autoglym’s vision for LifeShine combines innovation and sustainability. The company is investing in research to develop a more sustainable approach to vehicle care and protection, aiming to minimise its environmental footprint. This includes energy-efficient production processes and using recycled materials in packaging. By addressing both advanced technology and sustainable practices, Autoglym is positioning LifeShine to lead in vehicle protection as the automotive industry evolves, offering future generations of car owners high-quality, eco-conscious vehicle care.

Through cutting-edge technology and a commitment to sustainability, Autoglym LifeShine is set to continue as a premium choice in vehicle protection, reflecting over two decades of excellence and adaptability in automotive care.