The Auto Trader summer briefing provided a comprehensive analysis of the electric vehicle (EV) market, underlining the critical role of affordability and strategic discounting in shaping consumer behaviour.

Affordability will remain a serious barrier, however, despite manoeuvring by EV manufacturers in their quest for greater market share.

Auto Trader’s leadership team highlighted these aspects in detail, offering a deep dive into the current dynamics influencing the EV market.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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