The Auto Trader summer briefing provided a comprehensive analysis of the electric vehicle (EV) market, underlining the critical role of affordability and strategic discounting in shaping consumer behaviour.
Affordability will remain a serious barrier, however, despite manoeuvring by EV manufacturers in their quest for greater market share.
Auto Trader’s leadership team highlighted these aspects in detail, offering a deep dive into the current dynamics influencing the EV market.
Marc Palmer, the online marketplace’s head of strategy and insights, provided a perspective on the fluctuating interest level in EVs so far this year:
"The share of new electric cars advertised for sale on Auto Trader picked up at 28% only to go down through the early part of the year. Now, however, it's creeping up again."
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In this spotlight issue:
'Push model' is back in play as seasonal trends return
Strengthening market is opening up stock channels for dealerships
The stock turn quandry - is it better to strive for quicker sales or hold out for better margins?
What 10 used cars are most likely to sell the quickest?
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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