Alphera doubles down on Consumer Duty with proactive promises

Alphera Financial Services is “doubling down” on Consumer Duty by launching six new promises for partners and consumers a year on from the launch of the Financial Conduct Authority (FCA) initiative.

Consumer Duty+ is a new code of excellence that is being rolled out to Alphera partners and defines six promises (below) which the finance provider said encourages clarity and consistency, with a focus on specific processes and outcomes that its partners can embrace.

Adopting the Alphera Consumer Duty+ Code of Excellence is voluntary and the firm is inviting its 1,200 dealer and broker partners to sign up and show their support.