96% of customers would recommend RAC Dealer Network, survey reveals

Nearly all RAC Dealer Network customers would recommend their retailer, a recent survey conducted by JudgeService.

The data, collected over the past six months from nearly 65,000 respondents, found that 95% of customers were satisfied with their vehicle purchase, while 96% praised the attitude of the salesperson they dealt with.

Additionally, 74% rated their dealer 10 out of 10 for overall service, and 58% indicated that the presence of an RAC-branded warranty influenced their decision to buy.

Lee Coomber, RAC client director at Assurant, which partners with RAC in the aftersales sector, said the findings confirm the exceptional level of service offered by retailers who make up the RAC Dealer Network.

“It’s interesting to note that the data also shows that more than a third of the people surveyed have bought more than one car from the supplying dealer which, in a motor retail sector where customer loyalty is at a premium, is exceptional.

“Also, the findings show the importance of the RAC name to consumers. In a warranty sector where there is little or no public recognition of most brands, the presence of the RAC provides a high level of reassurance. Car buyers correctly recognise that the RAC would only work with dealers of the highest quality.”

He added that the publicly-availably reviews gathered by JudgeService were already proving to be an asset for members of the RAC Dealer Network.

“Reviews and feedback are an essential part of motor retail today and working with JudgeService is providing our dealers with market-leading tools to help them to build and manage their reputation. As well as being available online, all customer reviews are hosted centrally on the main RAC web site so that anyone searching for an RAC dealer can see the rating of individual retailers and read about verified, real world experiences from other consumers.”

The RAC Dealer Network includes over 1,400 retailers across the UK and is the exclusive retailer of RAC Warranty products, which are underwritten and administered by Assurant.