Dealer group Arnold Clark is to carry out a group-wide rebrand this year and showroom revamp.
Its new logo and branding concept has already been unveiled in locations such as the Leeds and Glasgow South Street Motorstores.
The new dark grey and yellow design will be rolled out throughout 2015 at the remaining Arnold Clark Motorstores.
The rebranded dealerships will include private consultation booths, a spacious and comfortable waiting area with complimentary hot and cold drinks and free Wi-Fi access. For those with young children, there will be a ‘kids’ corner’, a designated children’s play area equipped with iPads with games and a colouring area with table and chairs.
The company’s headquarters will also move to new premises at Hillington.
Louise Bishop, Arnold Clark's head of branding, said: "The classic blue and yellow logo has been synonymous with Arnold Clark for a number of years now. After spending last year celebrating our 60th anniversary, we felt 2015 was the perfect time breathe new life into our brand and really highlight the design talent we have within our team.’
The rebrand announcement from Arnold Clark coincides with the launch of group’s new campaign for 2015. Arnold Clark has created targeted marketing messages. The new campaign focuses on customers motivations, needs and individual qualities; leading with the tagline ‘it’s about you.”
The rebrand will be rolled out across all of Arnold Clark Motorstores throughout 2015 and work will begin on the new Hillington headquarters in April.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
Dev - 17/02/2015 14:03
I hope they don't drop the colour/layout of their rear window sticker they put on most if not all of their cars as part of this rebranding, because this was a advertising piece of genius in my opinion. Most other dealer/brand window stickers are pretty forgettable, but by choosing the same colour combination as a UK rear numberplate, it immediately draws your eye to it. Especially when there are Arnold Clark cars driving around in regions where they don't even have a site for miles!