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Lotus registrations have been in a downward trend for the past 12 years and show little sign of improving.
Registrations for 2013 averaged little more than one car a month for each of its 14 dealers, although it was still a better year than 2012 and the ambitious new model plans revealed with unprecedented fanfare at the 2010 Paris Motor Show now seem like a surreal fantasy.
But the basic ingredients for a successful niche manufacturer are still there. The three-car line-up – the Elise, Exige and Evora – comes with proven Toyota power, offering driving enthusiasts more thrills per pound than almost any rival, and the engineering know-how found in the talented staff at its Norfolk HQ is legendary.
A £100 million investment from its new management, DRB Hi-Com, to fund new models, as well as a £10m government grant to help train more than 300 new staff, are welcome boosts. The turnaround can’t come soon enough.
Learn more about this manufacturer on Lotus's AMi page. Dealers can register here for a free AMi membership.
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