British luxury carmaker Rolls-Royce has received its largest ever single order for a fleet of 30 bespoke extended wheelbase Phantom luxury limousines.
Its Goodwood car factory will build the Phantoms for Chinese entrepreneur Stephen Hung's ultra-luxury hotel, named Louis XIII, which is due to open in 2016 in Macau.
Two of the cars will be the most expensive Rollys-Royce Phantoms ever commissioned.
The deal was formalised yesterday at a signing ceremony at the home of Rolls-Royce at Goodwood, West Sussex, attended by Rolls-Royce chief executive Torsten Mueller-Oetvoes, Louis XIII chairman Stephen Hung, the board of Rolls-Royce Motor Cars, Louis XIII executives and a representative from Graff Diamonds which is a partner ofthe Louis XIII project.
“We at Rolls-Royce Motor Cars are delighted and honoured that Mr Hung has commissioned Rolls-Royce to provide the largest single order of Phantoms in history. The Louis XIII fleet of Phantoms promises to be one of most impressive sights ever seen in Macau when they arrive at the Louis XIII hotel in 2016.
"Mr Hung’s commission reaffirms Phantom’s pinnacle position as the motor car of choice for those seeking to experience the finest luxury the world has to offer,” said Torsten Mueller-Oetvoes, chief executive of Rolls-Royce Motor Cars.
Each of the 30 Rolls-Royces has been extensively customised by Rolls-Royce’s Bespoke design team at Goodwood working hand-in-hand with Hung and Louis XIII to create truly distinctive vehicles.
Newly created bespoke elements have been applied extensively both to the interior and exterior of the cars including bespoke clocks designed and created by Graff Luxury Watches.
The two most expensive Phantoms will additionally feature external and internal gold-plated accents.
Rolls-Royce Motor Cars has also helped to design the parking and driveways to house the fleet at Louis XIII and will train Louis XIII’s chauffeurs from Macau in the appropriate driving and handling of the unique vehicles.
The Phantom fleet will chauffeur the guests of Louis XIII, located on the Cotai Strip in Macau, when it is opened in the first half of 2016.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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