Ford Retail will make its transition to the new brand name of TrustFord across its network of 65 dealerships on June 2.

The TrustFord brand is launching with new free customer offerings from dealerships in the shape of new driver and technology tutorials.

The new services and rebrand are part of an on-going strategy to align the business’ regional dealerships and ensure a joined-up customer experience at all TrustFord sites across the UK.

The new services are as follows:

  • New driver tutorial – available at all TrustFord dealerships, new drivers can book an appointment for a technician to take them through the basics of how to maintain a car, as well as how to carry out simple checks and adjustments
  • Technology tutorials – customers can book in for free software updates and technology tuition to ensure they are getting the most from their vehicles

Stuart Kerr, chairman and CEO of TrustFord, said: “We believe the introduction of these new tutorials will help highlight our commitment to providing our customers with a transparent service across our entire network of dealerships, underpinned by a promise to go the extra mile at every stage of their journey.

“We want our customers to feel like they can pop in for advice, whether they’ve just handed in their L plates and are getting to grips with their new car, or are simply struggling to sync their iPhone.”

Ford revealed its TrustFord rebrand in February this year and it will unite its Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford, Polar Ford, @First Parts, Ford Retail Online and Ford Online Parts under one banner.