Midlands-based Sturgess Motor Group has signed up to support the ‘Backing BEN’ initiative that donates £1 to BEN, the automotive industry charity, from vehicles sold through auctions.

During 2014 the initiative will reach a total of £1 million raised since its launch four years ago and is supported by the majority of leading automotive dealer groups.

Nigel Williams, BEN’s commercial development manager, said: “This is an easy initiative for dealers  to participate in with all the major auctions able to facilitate the scheme and of course one small payment for each vehicle adds up to a significant contribution to BEN.”

Barney Sturgess, managing director, said: “Sturgess Group is pleased to support BEN, the industry charity in this way making regular contributions to help support colleagues and former colleagues across the industry who turn to them for help.”

If you would like to know more about ‘Backing BEN’ please contact Nigel Williams on nigel.williams@ben.org.uk or visit www.ben.org.uk