Without a social media profile, expensive showroom fittings or furniture, coffee bar, Wi-Fi, gaming consoles, children’s play area or tablet-armed salespeople, the single-site Michael Edwards Group business has been singled out as a shining light in one brand’s sales network.
♦ See more images of Michael Edwards MG here
The roadside dealership in Wigan, Lancashire, with a single-bay workshop, could be described as ‘old-school’. Its 20-car showroom is enclosed by glass on three sides with doors at the front and sides and offices to the rear. The building is just over 10 years old and there is little evidence it has had a corporate identity makeover in that time.
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Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
R Grubba - 25/11/2014 13:13
I couldn't disagree more strongly with this article. I was sent there by MG Cars to test drive the new MG and the way we were treated meant that we ended up buying a new MG3 from Pinkstones in Stoke. I can't recommend Pinkstones enough they are the difference between brilliant dealer and a appalling one like Edwards. A back street car lot is more helpful and inviting than Edwards.