Face to face: Relationships key to Vantage’s growth plans

The strength of a business can usually be measured by the strength of its relationships and this has been essential to Meridian Motor Group, which trades as Vantage.

The value the group places on friendship and trust is what is carrying it towards expansion with other brands after 10 years with Toyota.

The group is in a transitional phase as it looks to grow with three new brands and beyond its Yorkshire territory with its acquisition of Sytner's Lexus and Toyota business in the Midlands without losing its family values, as well as breaking into the AM100 with a turnover of £125 million.