Vauxhall is partnering with digital specialist GForces to offer ‘an overhauled online presence’ to its entire UK retailer network. 

In one of the largest retailer opt-in initiatives in the UK, GForces websites will be made available to all 434 Vauxhall locations.

Each site will be based on GForces’ NetDirector software, with a range of tools to support digital service bookings and e-commerce.

The aim is to raise the network’s online visibility and improve the quantity and quality of online interaction with customers and prospects.

Andy Freeman, head of digital and relationship marketing at Vauxhall, commented: “We want our retailers to benefit from the best digital technology available, not just to enhance the online marketing of their businesses, but to offer their customers the latest digital experience.”

Jamie Dixon, sales director at GForces (pictured), added: “This partnership will play a key role in helping Vauxhall achieve its commercial and operational objectives over the next few years.”