Find out who took away the big prizes at the AM Awards from the event at the ICC, Birmingham.

You can view pictures from the night by clicking on the thumbnail gallery below or heading to AM's gallery section. Full winner profiles explaining why each company won their category will be included in the March 1 edition of AM.

Innovation Awards

Best Training Programme sponsored By: Black Horse
Winner: Kia Motors UK

Highly commended: Peter Vardy

Best Dealer Website sponsored by: RAZSOR
Winner: Mana Premiere Automobiles

Highly commended: Fords of Winsford

Best Digital Initiative Sponsored by: Auto Trader
Winner: Mercedes-Benz UK (My Dash)

Highly commended: Hendy Group

Best Marketing Programme
Winner: Lifestyle Europe

Highly commended: Grants Seat

Excellence in Business

Excellence in Customer Service sponsored by: EMaC
Winner: Cotswold BMW Cheltenham

Most Improved Company of the Year sponsored by AMi
Winner: Luscombe Suzuki Leeds

Sales Team of the Year (New or Used Cars) sponsored by: Barclays Partner Finance
Winner: Barnetts Volkswagen

Highly commended: Alex Lawrie Skoda

Excellence in Aftersales sponsored by: autotorq

Winner: Milcars Mazda

Highly commended: Celtic Mitsubishi


Manufacturer Awards

Used Car of the Year sponsored by: Car Care Plan
Winner: Range Rover Evoque

New Car of the Year sponsored by: Supagard
Winner: Mercedes-Benz A-Class

Franchise of the Year sponsored by: Quindell Portfolio
Winner: BMW UK

Retailer Awards

Tyre Retailer of the Year sponsored by: Continental Tyre Group

Winner: Arnold Clark Automobiles

Best Used Car Performance sponsored by: Experian Automotive
Winner: Milcars Mazda

Highly commended: Fords of Winsford

Best Dealership sponsored by: The Warranty Group
Winner: Peter Vardy Vauxhall Motherwell

Highly commended: Cotswold BMW Cheltenham

Best Retail Group (up to & including 10 sites) sponsored by: RDS-Global
Winner: Lifestyle Europe

Highly commended: Spire Automotive

Best Retail Group (more than 10 sites) sponsored by: MAPFRE ABRAXAS
Winner: Swansway Garages

Highly commended: Day’s Motor Group

Headline Awards

Dealer Principal/General Manager of the Year 
Winner: Chris Eccles – Bowker BMW

Carmaker of the Year sponsored by: Allianz Global Assistance
Winner: Land Rover

Retailer of the Year sponsored by: Sunday Times Driving
Winner: Arnold Clark Automobiles

Personality of the Year sponsored by: Easi-Drive
Peter Vardy

AM Hall of Fame sponsored by: Contact Advantage
Ken Savage