Motorexpo, now the UK's biggest motoring event following the closure of the British Motor Show, is hoping to attract 425,000 visitors this year.
The free event will feature 250 cars from June 11-17.
Brands already confirmed to attend include Aston Martin, Bentley, BMW, Chrysler, Jaguar, Jeep, Kia, Ferrari, Lamborghini, Land Rover, Lexus, Maserati, McLaren, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls-Royce, Tesla, Vauxhall and Volvo.
Many of the cars on show can be driven around the Canary Wharf estate.
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