Experian, the global information services company, has won the contract to supply Aviva’s Driveaway insurance service to dealer groups in the UK.

Aviva had previously partnered with HPI.

The deal with broker Lloyd Latchford Schemes enables individuals purchasing a vehicle from a participating dealer to sign up to free comprehensive car insurance cover in four via a 24/7 web portal or UK call centre.

Experian will be responsible for managing clients through the transition to the new service when it becomes available in June 2012.

Enhancements to the service include instant certificate printing via the dealer's own web portal, dealer and customer support via UK based call centres and the provision of courtesy car, foreign use and European breakdown cover as standard.

Alistair Scullion, managing director for Experian Automotive, said: “We know from initial conversations with our clients that there is already a significant level of interest in this new Driveaway service.

“We are delighted to work with both Aviva and Lloyd Latchford to help provide a service that will ease the process of buying used and new cars.”

Experian told AM it has made a “multi-million pound” investment in people and its services in an attempt to grow its business within the franchised dealer sector. The company currently works with 60 of the AM100.