A complaint against Nissan's claim of zero emissions from driving its Leaf electric vehicle has been thrown out by the advertising watchdog.
The Advertising Standards Authority received a complaint about Nissan Motor GB's website promoting its Leaf, including a pdf download which said the electric car doesn't produce one gram of CO2 whilst driving.
The complainant said it was misleading because of emissions produced in generating the electricity used to charge the vehicle.
However the ASA ruled it wasn't misleading, because the website's claims referred to the car in use and while driving.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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