An online marketplace for used cars is adding live chat functionality for its motor trader advertisers.
Trader Media Group has chosen to deploy live chat technology from Contact At Once onto its Auto Trader classified website.
Nathan Coe, group director at Auto Trader, said: "Adding Contact At Once chat to our package is another example of our commitment to utilise the latest technologies for the benefit of our motor dealer advertisers and consumers."
One in four franchised dealers now uses live chat to engage with customers.
Contact At Once is already used by major car advertising sites in the US.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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