Essex Auto Group has launched a new website as part of its digital strategy. Combining a fresh look with new functionality, the site offers customers an improved online experience when researching and buying a car, says the group.

Late November saw the site go live after 12 months of preparation and planning. The project objectives were to create a platform that simplified the enquiry process for customers, provided a clearer user journey and supported Essex Auto Group’s customer commitment of “doing it even better for you”.

The new site enables customers to configure their chosen vehicle, make online servicing and tyre bookings and see real-time finance examples for used models. There is also a full library of HD quality road test videos that consumers can access for further details about the new and used cars in stock. Essex Auto Group will be integrating Reevoo consumer reviews to provide an unbiased overview of the products and services it delivers.

In addition to the desktop platform, the site has also been developed for mobile and tablet usage.

Group marketing director Matt Brown said: “We have worked hard over the past year to develop an exciting new web solution for our customers. Our previous website was very successful, not only winning multiple awards but also delivering increased traffic and leads year on year. The moment we embarked on the new site build we knew it was imperative to deliver a site that had improved usability, an informative user journey full of rich, engaging content and a bold new look.

“It’s a very proud moment when something you have spent so much time working on comes to fruition. We have a great team here at Essex Auto Group; everyone has put in a lot of time and effort which is just one of the many reasons why our new web offering is at the very forefront of automotive digital retailing.”

Essex Auto Group represents Ford, Volvo, Mazda, Fiat, Kia, Land Rover, Skoda and Seat.