Automotive Management’s franchised network and manufacturer insight business AMi looks at the brand from a number of perspectives, useful in helping you achieve informed judgements on Kia.
This 26-page report (pdf) is free to AM-online users.
It includes:
* brand SWOT analysis
* market share analysis v competitor set
* dealer attitudes
* fleet penetration stats
* interview with UK MD Michael Cole
* a look at forthcoming models
* network size and changes
* network profile
Download Kia: A Strategic Assessment.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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