Ferrari has announced the official opening of Meridien Modena’s updated showroom in Lyndhurst, Hampshire.

Family-owned car dealer Meridien Modena is the latest dealership in the UK to display Ferrari’s new corporate identity which was first introduced in 2010 and has already been adopted by several dealerships, including JCT600 in Leeds and Pendragon's Stratstone site at Wilmslow.

The showroom features a brand new waiting room, dedicated handover bay, and a fully-detailed 'Atelier', where customers can chose from a range of options to personalise their new Ferrari.

John Butt, chairman of Meridien Group, said: "We have completed extensive work to the Ferrari showroom facilities in record time, and I am delighted to see how our investment and improvements to the Lyndhurst facilities ensure that we meet the very high standards expected from the Ferrari brand.

Matteo Torre, regional manager for Ferrari North Europe, said: "Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.

"Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly modernised showroom opening here in Lyndhurst as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities we are opening here."