Midlothian-based Nissan and Subaru/Isuzu dealer, AF Noble and Son, has recruited Joe O’Donnell to manage its newly launched 4x4 vehicle hire division.

Operating from the dealership in Penicuik, AF Noble 4x4 Hire has been set up to capitalise on the increasing demand for 4x4 leisure vehicles among UK and international tourists.

O’Donnell brings over 30 years experience in vehicle hire and is particularly respected for his knowledge of the 4x4 sector.

“4x4 vehicles are in great demand from customers who wish to experience the best Scottish locations for off road sports,” he said. “It seems they are a ‘must have’ for some people.

“Having three distinct manufacturer brands within the group allows us to provide a comprehensive range, including the complete Nissan, Subaru and Isuzu 4x4 ranges plus two additional Land Rover models.”

David Noble, dealer principal at Alex F Noble Nissan, added: “We are confident that with Joe in the driving seat the new hire division will be a great addition to the core business.”