Citroen UK has been reprimanded for a TV advert which used flashing images that triggered a seizure in one viewer, according to the Advertising Standards Authority.
The advert, shown on terrestrial and satellite channels, featured a new car and the word ‘Yes’ flashing around 304 times.
The ASA received 10 complaints about the flashing images, some of which said the ad had induced symptoms associated with photo-sensitive epilepsy, including a seizure.
The broadcasters said the advert had been cleared ahead of broadcast and had passed approval for its flashing images.
However the ASA consulted Ofcom, which found part of the advert in breach of its Flashing Images Guidance.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
LINGsCARS - 18/01/2012 10:12
LE GRAND RESPECT to Citroen for the flashing TV advert which killed a viewer! Glad Citroen concur that flashing images sell cars! :) - Ling