Jaguar is rolling out digital point-of-sale material across its UK dealer network.
Offers, services and model information are shown on the touchscreen-equipped displays, with content developed by localisation agency EMO.
“It enables us to display relevant and compelling information in our dealerships, which can help encourage prospective customers to extend their stay in order to find the information they need,” said Adam Henderson, Jaguar UK’s national dealer marketing manager.
“By introducing motion and sound content that is highly visible, we are able to communicate directly with customers and allow them to engage with the brand while gaining in-depth information on the various models and offers available.”
Other benefits of communicating this way rather than with printed point-of-sale collateral, he added, include a reduced environmental impact and faster delivery to dealers.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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