Chorley Nissan in Lancashire has signed up to use video marketing at all five of its dealerships.
It follows a short trial of software from Autosonshow.tv, in which the car dealer filmed one car and sold it within 24 hours to a customer from North Wales, who had it delivered without ever setting foot in the dealership.
Pauline Turner of Chorley Nissan was delighted with the results of the video and even more delighted with the subsequent sale.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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