Inchcape Retail has extended its partnership with Accident Exchange in a new 24-month contract.

The two companies have been working together since 2004.

Daniel Crow, bodyshop manager at Inchcape’s BMW Cooper Teesside dealership, said: “Every process, every system, every piece of communication is focused on the customer.

“That is the key to business growth. Accident Exchange via its insurance-backed onward mobility scheme is a central figure in retaining our customers.”

“In conjunction with Accident Exchange, we explain their rights, the service and support offered, at the point of handover, in a letter in the weeks after delivery and then again in six months. We even send SMS messages with the accident hotline number to save into their phones. We do everything possible and as often as possible.”

Allan Adams, Inchcape’s group parts and bodyshop director , added: “Our partnership with Accident Exchange is a key ingredient in developing customer relationship which in turn generates additional traffic. Our accident management product builds upon existing customer loyalty and gives assurance to new customers which helps us consolidate in what remain challenging financial times for the industry.”

Inchcape has 112 dealerships covering brands including Audi, BMW, Mercedes, Lexus, Toyota and VW.