ExxonMobil has launched the Mobil 1 Business Performance Programme to help franchised dealers boost their aftersales business.
The programme, which was previewed at the AM/NFDA Franchised Dealer Conference in June before its launch to dealers this week, covers training, product information, marketing, digital and events.
Its innovative features include Glovebox, a communications tool that gives customers their own web page, which they can populate with their car history, and use to book services online.
It also offers a live chat facility, and has a training module to help dealership staff develop a better understanding of Mobil1's engine protection and efficiency technology, plus help them on upselling and communicating with customers.
Danny McGoldrick, Mobil 1 marketing manager, UK & Ireland, said Glovebox will help dealers retain existing customers and attract new ones while optimising workshop use.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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