Fiat has added a braking parts programme for its dealer network which has slashed the cost by an average of 29%.

It hopes to entice owners of Fiat and Alfa Romeos into the network for fitting of their replacement OE brake pads and disc kits.

The disc kits are now available on around half the Fiat and Alfa Romeo car parc and include Grande Punto, Panda, 500 and Bravo, along with Alfa Romeo’s 147 and MiTo models.

As part of the initiative a new collection of original equipment brake pads and separate fitting kits has also been launched, reducing the price of a replacement pad procedure by up to 53 per cent.

And to help customers with cars no longer in production, the brake kit line-up is completed with a Magneti Marelli range, called Classic Line, which covers out-of-production models and reduces prices by up to 70 per cent.

The range includes popular models such as Alfa 156, original Fiat Punto and Fiat Ulysse.

“I’m delighted we have been able to bring down the prices of these important parts,” says Rob Calver, parts and services director, Fiat Group Automobiles UK.

“It means that Fiat’s authorised dealer network is now competitive in price with the aftermarket, offering even greater value and peace of mind for customers.

“There’s no better place for customers to keep their Fiat and Alfa checked, repaired and operating to its optimum performance, than an official dealer.”