The multi-storey Stephen James BMW dealership in Enfield has become home to a cycle shop on its first floor.
In mid-October the business, headed by managing director Ben Collins, a keen recreational cyclist, opened Stephen James Cycles, which sells premium bikes by Trek and BMW, and includes a cycle workshop staffed by Cytech accredited technicians.
Shop manager James Hewitt said: "The worsening congestion in London means we're all looking for new solutions."
The dealership encourages customers to get their car and bike serviced at the same time, with a shuttle service to the station should they not want to enjoy free wi-fi and coffee while they wait.
Hewitt told cycling website Road.cc it sold two Treks and two BMWs to visitors in its first fortnight.
road.cc/content/news/47232-north-london-bmw-dealer-opens-bike-shop
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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