Dealers will be able to unlock the secrets of how to measure, monitor and use social media at AM’s first Digital Dealer Conference which will be held at The National Motorcycle Museum, near Solihull on February 21, 2012.

The event will also cover best practice on how to use the latest technology and will feature case studies from experts from in and outside the automotive sector.

In addition to the conference, the event will include the AM Digital Fair. This fair will include a limited number of trade stands that will help dealer professionals gain insight into current digital practices and learn about the latest emerging technologies, innovations and social media solutions.

Details on the full line-up of speakers and breakout sessions will be announced shortly.

Follow AM on Twitter @AMchatter and the hashtag for the event is #AMDD. Join in the discussion on Twitter to let us know what additional content you'd like to see at the conference.

For more information see www.amdigitaldealer.co.uk or contact Nicola Baxter on nicola.baxter@bauermedia.co.uk or 01733 468289.