Unity Automotive, the Subaru franchisee for Peterborough, has added the SsangYong franchise for the city.
The Cambridgeshire dealership will operate the SsangYong franchise from its premises in Newark Road.
Jon Mathers, managing director of Unity Automotive, said: “We’re delighted to have been appointed to represent SsangYong, and greatly look forward to playing our part in its success."
The appointment was announced as SsangYong UK begins sales of its Korando crossover.
"The Korando is a great car, and with a very competitive price and 5 year limitless mileage warranty we believe it will do extremely well in our area, and have every confidence in its success," said Mathers.
It's the third dealership for Unity Automotive, which also operates Cross Roads Subaru in Warwickshire.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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