EMaC has strengthened its senior leadership team with the appointment of Chris Strong as the new director of business development.

In this newly created role, Strong will be responsible for nurturing and expanding relationships with dealer and OEM clients, enhancing EMaC’s presence in the warranty and value-added products market.

With over 20 years of experience in the automotive sector, Strong brings significant management expertise to EMaC. His previous roles include head of field sales at Car Care Plan and national sales manager at The Warranty Group.

“We are thrilled to welcome Chris Strong to the EMaC management team. His extensive experience will be instrumental in growing our value-added client base,” said John O’Donnell, managing director of EMaC.

“Chris will work closely with both existing and new clients across franchised and independent dealer sectors, as well as car supermarkets and OEMs."

O’Donnell added: “2024 is a landmark year for EMaC as we celebrate our 20th anniversary and focus on incremental growth, supported by strategic additions to our management team.”