Motors.co.uk, the online used car retailer, has relaunched its website with plans to overtake Auto Trader as the most visited used car website.

Motors.co.uk launched in 2007 and has grown to become the UK’s second most visited used car website behind Auto Trader with a 21.4% market share.

To help push the relaunch of the website, Motors.co.uk has launched a new national advertising campaign spanning print, broadcast, online and event activity. The ads feature its new brand icon Motor Sensei, which was developed by VCCP, the creators of the Compare the Meerkat adverts.

The website has also appointed Ian Webber as its new sales director to strengthen sales. Webber joins from Yahoo! where he was automotive category director for Yahoo! UK and Europe.

Since its launch, the brand has signed partnerships to supply used cars for The Daily Mail online, parkers.co.uk and The Independent among others.

Garry Hobson, chief executive officer of Motors.co.uk, said: “For the first time, users will be able to search by price bracket and select and compare multiple makes and models at once, providing buyers with greater choice and dealers with greater visibility for their stock.”