ROI (Return On Investment), the sales and marketing company based in Nantwich, is to appoint 25 new employees after signing a contract with Kia.

The recruitment drive will swell staff levels to 100 over the coming months.

ROI offers car manufacturers lead generation, sales process consulting, sales training and customer relationship management design services. It is now working with 10 car manufacturers, now including Kia.

Nigel Sandiford, ROI managing director, said: “Last year was an incredible year for us and we are pleased to say our prospects for 2010 are looking even brighter.

“The contract with Kia is excellent news and we have secured this business against competition on the company’s doorstep in the south.”