BMW dealers will be able to tempt customers into a test drive with the incentive of a 10 day trip across Namibia or the possibility of racing around the Nurburgring in Germany in an M3 coupe.
All customers that test drive a new BMW at dealerships between September 11 and 13 will be entered into the prize draw.
The 10 day Namibian trip will cover 1,200km and will take drivers through canyons, dried river deltas and across mountain passes.
The Nurburgring will see the prize winner given one on one professional training to help tackle the 20.8km track.
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