Motors.co.uk, the UK used car website, has launched a free press release service for used car dealers that use the website as a way for them to promote their franchise achievements and sales initiatives.

Dealers interested in generating media coverage can discuss potential stories with a customer services team from Motors.co.uk and can choose from nine media release templates created to support dealer news; namely new appointments; site openings; charity events; fleet sales; sales successes; awards; new franchises; promotional events; and long service staff or retirements.

Katie Armitage, Motors.co.uk marketing manager, said: “Dealers will be able to create a presence for themselves in the local media and this is sure to increase sales and boost business.”