Subaru has launched a web-based programme to provide dealers with the latest product developments and information about the Subaru brand, designed to keep the network ahead of its competitors.

The S Drive aims to improve dealer performance through increasing morale and motivation by encouraging consistent performance across key measures, said Subaru.

It can be used to build an understanding of the Subaru brand, provide information on the latest training courses and give users the opportunity to communicate directly with Subaru senior management via an “ask the board” chat line.

Subaru hopes to engage all dealer staff, on the basis that it is the whole team that makes the difference from a customer perspective.

Dealer staff who score well in product knowledge quizzes can earn the user Fujis, the S Drive currency. Each Fuji is worth £1 and can be redeemed against prizes from an online gift catalogue, including gift vouchers and sailing weekends.