Isuzu dealership Stan Palmer in Carlisle has created a flagship demonstrator for the Rodeo pick-up as a marketing tool.

The model, nicknamed 'Big Boy', has already taken orders since being displayed at local country shows.

Built-to-order and based on the Rodeo Denver Max, the ‘Big Boy’ boasts a 4" body lift kit, Cobra front bucket seats, 18" Esse Shadow alloys with all-terrain tyres, a stunning Diamond Brite full chequer plate load liner, privacy glass, stainless steel rear style bar, upgraded Bilstein shock absorbers plus increased axle articulation, a full carbon interior kit and chrome grille, bonnet trim and rear bumper end caps.

The conversions add £6,500 to the price of the standard Denver Max, retailing at £22,495+VAT.

Ian Armstrong, dealer principal, said: "Our aim was to give an unusual ‘lifestyle’ twist to such a dependable and already highly-desirable vehicle to show-off its capabilities and broaden its appeal."