Former Citroen marketeer Andrew Cullis has been appointed marketing director at Hyundai UK.
He will have responsibility for implementing a marketing strategy to fit in with the Korean car maker's ambitious expansion plans for the British market.
He joins Hyundai from Citroen, where he was head of product and brand strategy.
Prior to this he held various posts at Vauxhall Motors over a 16 year period, including brand manager and group product manager respectively.
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