Hyundai Motor Company has appointed Allan Rushforth as its new vice president of Hyundai Motor Europe.

He will be responsible for all European sales, after sales and marketing activities.

Rushforth was born in the UK and has over 25 years of experience in the automotive industry. He has previously held senior positions with the Volkswagen, Audi and Land Rover brands as well as with BMW, with whom he spent three years based in Seoul, South Korea.