Lipscomb Cars, the Volvo and Lotus dealership in Kent will add Isuzu to its portfolio in October.
The Rodeo and Denver ranges will be available at the Ashford dealership, with on-the-road prices starting at £13,400.
Lipscomb expects the addition of Isuzu will add £1 million to its annual turnover.
Managing director of the Lipscomb Group, Peter Barnes, said: "Isuzu is a great new venture for Lipscomb. We already have great offerings for the luxury and family markets, now we can offer something more niche and rugged for customers that want to use their vehicles for more than just getting from A to B."
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