A new website promising van manufacturers and retailers a cost effective solution to reaching customers has been launched, with the backing of a number of leading UK motor retail names.

Vansunited.co.uk claims to be the first comprehensive van sales portal designed to bring dealers, brokers and manufacturers together with van buyers.

The site, which has already signed up Perrys and Dixon Motor Group, will be marketed via a national PR, email marketing and online advertising campaign, in both trade and consumer press.