Honda UK is launching dedicated business to business sales centres across its authorised dealer network to serve small local businesses.

Each of the 93 B2B sales centre will offer smaller, local businesses a more ‘personal, concentrated service’.

The centres will staffed by graduates from Honda’s new fleet sales programme.

Each recruit has followed a three-stage programme that involved seven days of small business guidance, including role play scenarios and off-site workshops. The successful delegates have also become the first accredited members of the Honda Institute, Honda’s people development organisation.

Ashley Wheeler, national dealer corporate operations manager for Honda UK, says: “Having been inundated with applications to fill these business to business roles, it’s great to have a highly-focused team of professionals offering a tailored Honda service to local businesses.”