Tickets for this year’s British International Motor Show in London will be priced at £8 for a pre-booked place, the lowest price in 14 years.

The LlyodsTSB Insurance sponsored event, which will run from July 20-30 2006 at ExCeL London also has a pre-booked family ticket option priced at £20.

“We decided to keep ticket prices as low as possible.” said Kirsty Adams, marketing director for the British Motor Show.

“We want to broaden the show’s appeal and make it an attractive option for families looking for a day out in London. The show’s dates coincide with school summer holidays so we are hoping to attract a more family-orientated crowd. We haven’t forgotten the car enthusiasts either. Our first day tickets, which guarantee half the crowds, will be priced at £30.”

The British Motor Show is returning to London with a new format after nearly 30 years in Birmingham.

Features at The British International Motor Show 2006 will include:

  • 50 of the world's car manufacturers at the show.

  • 3,500-seater motor theatre where four daily shows feature driving stunts.

  • An off-road course on ‘adventure island’, a purpose-built course based on a theme of ‘urban regeneration'.

  • ‘Dock Rock’ concerts featuring Status Quo, Franz Ferdinand, Jamie Cullum and Basement Jaxx in a series of nightly concerts organised by Live 8's Harvey Goldsmith (customers have to buy separate tickets for this).

  • A dedicated 2.2 kilometre ‘taster test drive’ track where customers can try out a car of their choice.

  • A driving school with a qualified instructor will take youngsters tall enough to reach the pedals through a lesson. It will feature a mock theory test before allowing participants to take to the road.

    Price rundown:

    A pre-booked ticket from Monday to Friday will cost £8 for an adult, £5 for a child and £20 for a family.

    Weekend (Saturday and Sunday) tickets cost £12 for an adult, £7 for a child and £30 for a family.

    (*Family tickets consist of two adults and two children)