The majority of European motorists (94%) cite safety as the main reason behind choosing a car according to research by MORI for Euro NCAP.

The survey was carried out in the summer and 8,000 people were interviewed in seven countries across Europe. The full results will be announced at Euro NCAP’s 10th anniversary conference tomorrow in Brussels.

Adrian Hobbs, secretary-general for Euro NCAP, said: “Safety is clearly important for consumers and they are becoming increasingly aware that differences exist between cars and this is reflected in their purchase decisions.

“This survey confirms the important role Euro NCAP has played and will continue to play in ensuring that the public remain informed and up-to-date.”

The conference will be opened by Professor Claes Tingvall (Euro NCAP chairman), who will be joined by speakers that include:

  • Jacques Barrot, European commissioner for Transport
  • Ari Vatanen, member of the European Parliament
  • Dr Stephen Ladyman, UK Minister for Transport

    The conference will review the history of consumer information programmes and explain how they have raised the public awareness of car safety and created a competitive market for car makers. A panel of guests will also discuss the future of Euro NCAP and its contribution to EU road safety policies.