A Surrey dealership is using a fleet of hybrid vehicles to promote the new car-sharing website it has signed up to.

Trident Honda will use the Honda Civic IMA to publicise the new site in which users register to an online database and are then matched to other car sharers living in the same area. Details such as their location, whether they want a male/female share or whether they are a non-smoker are used to match potential sharers.

Jonathan Easey, corporate manager at Trident Honda, says: "We took the decision to use the Civic IMA to draw attention to the project, because it is one of the most eco-friendly and fuel efficient models on the road today."