Experian, the information solutions company, has announced that it will be supporting BEN – the Motor & Allied Trades Benevolent Fund - by making a cash donation on every sale of its new data cleansing service for the automotive industry, Experian Intact Automotive.

Aimed at motor retailers, Experian Intact Automotive is delivered as a managed service and is designed to cleanse both the vehicle and customer records within a retailer’s database.

In audits carried out, Experian found that around a third of records held on a typical retailer’s database are out-of-date.